Egg

Discover

Put some Egg in your event

We think great ideas start with great people. We value creativity, collaboration and good old-fashioned hard work. We think it’s better to stand out from the crowd than to be just a face in the crowd.

We prefer wine to hard liquor and believe that Brussels sprouts have had a bad rap. We delight in the unexpected and expect to be delighted. We’re passionate, innovative, can-do people, with talent to spare. Your mom would love us.

Think Egg !

Activity
by industry

2% Technology
Other 9%
Financial Services 1%
FMCG & Luxury Goods 8%
80% Pharmaceutical & Healthcare

Here’s the stuff your Sourcing department will want to know:

  • 20 millions €

    Our average annual revenue

  • 16k

    The average number of delegates attending our events every year.

  • 190

    Number of events we organize in a typical year

  • 10

    Key Accounts

  • 4500

    The average number of delegates we transport in a year.
    Affiliations: IATA, MPI

  • 35

    Active Clients

Here’s what you’ll probably want to know:

Average number of laughs per day:

We love our work

Average number of times we hear the words, thank you, merci,
danke schön, grazie, gracias, tack så mycket…

Welcome to our coop

Founded in early 2000, Egg is a full-service events planning and production agency, with offices in France, Switzerland and the USA. Over the years, we’ve created and produced meetings and other events for some of the biggest names in the global pharmaceutical and healthcare industries and we’re a steadily growing reference in the technology, luxury goods and financial services sectors, too.

Okay, that’s the formal stuff out of the way. Let’s get to the bit you really care about. How do we work? And, more importantly, why should you work with us? Well, if you like people who really listen to what you need, who know how to push creative boundaries to produce memorable, one-of-a-kind events without compromising your key strategic and business goals, then you’ll like us. And we’ll like you too. So just think how great we’ll be together.

We incubate ideas. & then we make them fly.

We have a lot of highly creative people at Egg, all of whom are capable of coming up with a winning idea for your next event. But, let's face it, that idea could just as easily come from you. That's why we like to think of our clients as our partners in the creative process. We know that we don't have the monopoly on great ideas. And we're certainly not in the business to satisfy our own egos. Our job is to identify which concept will work best and then give it wings. It's as simple as that.

 

We've listed here some of our key capabilities and areas of expertise. If you don't see what you're looking for, please don't be shy about asking us. If it's not illicit or illegal, we can probably do it or direct you to someone who can.

 

 

Our capabilities :

  • egg events events Voir
    • Congresses
    • Conventions
    • Conferences
    • Incentive programs
    • Parties
    • Product launches
    • Road shows
    • Special events
    • Symposia
  • egg logistics logistics management Voir
    • Destination and venue sourcing
    • Third-party sourcing, negotiating and contracting
    • VIP, KOL and delegate management
    • Website/online platform development
    • Travel management and ticketing
    • Ground transfers
    • Staffing
  • egg planning strategic planning Voir
    • Strategic planning/meeting architecture
    • Event branding: concepts, slogan, visual identity
    • Stage design: plans, roughs, mood boards, etc.
    • Event communication plans
    • Speaker (keynote) sourcing, contracting and management
    • Presentation/speaker management (coaching & editorial assistance)
    • Audiovisual production
    • Info graphics
    • Animations, teambuilding, etc.
  • egg production technical & multimedia solutions Voir
    • Technical direction
    • Technical sourcing

Say hello to some “Grade A” eggs

We may be spending a lot of time together, so it's important that you get to know us. Come and meet some of the characters in our coop:

  • Angélique Eriksen Founder & CEO

    "Simply scrambled with a hint of truffles"

    Our resident Egghead is an artist with the soul of an entrepreneur and the stamina of a prizefighter, making her a bit of a hot commodity on the Parisian dinner party circuit. Oh, and she’s pretty darn good at her day job too.

    Angélique was only three years old when she told her parents that she was going to spend the rest of her life creating and putting on shows. Talk about focused. Thankfully her customers today are more grateful for her organizational skills and creative output than her sisters and parents ever were.

    A Norwegian, Angélique grew up in Asia, Africa, and Europe and went to university in the U.S. and Italy before settling in France. In between running events and making documentary films, she found time to set up a successful restaurant in the U.S. She founded Egg in 2000 and has seen it grow in size, but not in attitude, from a small agency to a fully-fledged international concern with offices in Europe and North America and a client base that reads like the Who’s Who of the global healthcare industry. The word around the water cooler is that she does sleep, but it’s never been proven.

    When she’s not working, Angélique likes to cook (and especially eat) Italian food. She can also be found wandering around wineries. Not for the wine, mind you. It’s all about the architecture. Apparently.

  • Jacques Lévy Partner & CFO

    "Cheese and mushroom omelet. Well cooked."

    Our co-founder and chief bean counter is the oil that keeps the Egg machine running smoothly, on task and on budget. He also makes sure we get paid for our creativity, for which we are very grateful.

    Jacques, a graduate of the University of Paris, honed his financial and management skills at various insurance and banking institutions early in his career, before being lured away by the bright lights and loud bangs of the pyrotechnical events industry. His years there taught him valuable lessons about the events sector and to keep his distance from the business end of a firecracker. Nowadays, you’ll find him at Egg happily crunching numbers with the full complement of fingers.

    Away from the office, Jacques is a bit of a Renaissance man who enjoys a broad spectrum of sports from squash to cycling, as well as the theatre, music, art and other cultural pursuits.  We’re not sure where he finds the time to do all this stuff, but he assures us the numbers add up.

  • Géraldine Malauzat Global Operations Manager

    "En cocotte"

    Géraldine is the steady hand on the tiller guiding our projects from concept to completion and making sure that our customers’ needs are met every step of the way. She’s strong-willed, efficient, and very driven. She's exactly the kind of person you want on your team.

    Géraldine holds a degree in law but ditched the idea of a legal career long before the ink was dry on her diploma. After traveling the world for a year, and a mild (although fairly lengthy) flirtation with the hotel and tourism industry, Géraldine discovered the joys of events management and hasn’t looked back since.

    Outside of work, Géraldine spends almost all her spare time renovating her house in the country and scouring local antiques markets for 1930s-era art and furnishings. No word of a housewarming party as yet. In fact, she gets an odd look in her eye whenever we mention it.

  • Stéphanie Rufy Head of Travel Department

    "Boiled"

    Stéphanie, who’s in charge of our travel and ticketing service, takes care of all the travel needs of event participants and makes sure they get to their destinations on time and in a way that best suits their needs. She’s organized, detail-oriented and fluent in the language of airport short codes. She also has hacker-level keyboard skills.

    Outside of work, our Sherpa of travel enjoys running and attending rock concerts. She may know someone who knows someone who can get you a ticket, if you ask nicely.

  • Nicolas Poletti Head of Technical Production

    "Soft boiled"

    As our captain of technology, Nicolas is behind much of the magic that makes Egg productions stand out from the crowd.

    An audiovisual wizard, certified pyrotechnician and card-carrying Web geek, Nicolas has been in the events business since before he could shave. He’s had a hand in some spectacular productions over the years and knows just enough about gunpowder to be dangerous. Nowadays he spends his time juggling multiple projects and exploring the newest technologies to keep Egg ahead of the curve.

    When he’s not in the office or being run ragged by his two youngsters, Nicolas can be found playing volleyball. He’s been at the same club for 25 years and is hopeful to make the team soon.

  • Odile Menasce Creative Director

    "Boiled, hand-painted and gilded."

    Odile, our creative director, brings a blend of design smarts, broad experience and business savvy to the Egg mix. The results speak for themselves.

    Odile traces her passion for arts and crafts to her childhood in Africa where she would spend hours learning wicker weaving and embroidery from local artisans. She brings that same passion and dedication into her working life, which over the years has covered everything from graphic design and visual identity to packaging and advertising.

    In her downtime, Odile makes cabinets, pours concrete and enjoys a bit of plumbing.  She also likes distance running with her grown son. We're told she has an off switch, but we haven't found it yet.

  • Patricia Guéneau Venue Sourcing

    "Fresh, organic, raw, served with a dash of salt and pepper and a slice of granary bread."

    Patricia is a trend spotter, market researcher, psychic, and occasional massage therapist, all rolled into one perfect package. As our forecaster-in-chief, she’s got a cat-like sixth sense for identifying promising products, venues or ideas to feed to our creative teams and keep Egg on the cutting edge. But it’s her dogged determination and drive that really define her and make her so good at what she does.

    When she ditches her crystal ball at the end of the day, Patricia likes to devote her energies to learning more about human health and welllbeing. She’s an advocate of naturopathy and thinks we should all dance a little more. The office parties say otherwise.

     

  • Chantal de Blauwe Business Development

    "Scrambled, with a little sugar!"

    Artistic, fun loving, with an infectious laugh, Chantal is a dynamic and engaging presence in the Egg offices. She channels that energy into her work to provide clients with the top-notch service they deserve and support our business development efforts in the healthcare sector

    A 2014 addition to the Egg team, Chantal brings more than 20 years of experience in events management to the table. She is well versed in the art of communication, has a degree in fine arts and earned an MBA at the University of Paris. We have high hopes of her slide decks.

    A naturally happy personality, Chantal enjoys spending her downtime reading or conversing with friends long into the night. She also indulges her creative side by frequently visiting Paris many art galleries and exhibitions.

  • Anne Blard Head of USA Office

    "Omelet"

    As the head of our New York office office, Anne is the hub of all our projects in the U.S. and manages the development of both the Egg and Nest brands there. Clients who work with her appreciate her warmth and calm demeanor and the fact that she always goes the extra mile to take care of their needs. Her colleagues at our New York office appreciate these qualities too and agree that they more than make up for her love of teen pop.

    A native of Normandy, France, Anne holds a degree in economics from the ESC Rennes Business School. Before joining Egg, she worked in the hospitality industry as group sales manager for the Hilton Hotel Group, which helped shape her into the service-oriented person she is today.

    Anne’s passion for the American way of life (and, indeed, the origins of her Starbucks habit) can be traced back to the year she spent living with a family in Indiana after leaving high school. She and her husband moved back to the US in 2008 and are raising their two young boys to be both bilingual and bicultural. They live in hope that one day someone in the house will finally get the rules of baseball.

  • When Aurélie jumped at the chance to leave her native France and run our Geneva office, we thought it was because she relishes a challenge and has a pronounced adventurous streak. Turns out she just really likes skiing. Huh.

    With over 10 years experience in events management and tourism and a God-given talent for sniffing out the very latest trends in products and venues, Aurélie is the perfect ambassador for Egg in Switzerland. She’s a keen negotiator and a “people person” and oversees our projects with the precision of a watchmaker.

    Away from work, Aurélie likes to spend as much of her free time as possible outdoors, racking up ski miles in the winter and hiking off her chocolate habit in the summer.

    Aurélie Porteret Head of Geneva Office

    "Benedictine style"

    A white-water rafter, mountain climber and all-round sports enthusiast, Soraya epitomizes what it means to live life to the fullest. She brings that same energy and enthusiasm to her work as an account manager where the daily adventures lie in overseeing and coordinating multiple events at a time and making sure that each one runs smoothly from start to finish.

    Away from the office, Soraya gets her adrenalin rush from the daily commute and from parenting her equally spirited child. She loves to travel, gets a kick out of trying new foods in new lands, and dreams of one day trekking through Africa. She'd also like to have a go at hang gliding and skydiving, but preferably not at the same time.

  • Soraya Mazari Senior Account Manager

    "Scrambled with bacon"

    SA white-water rafter, mountain climber and all-round sports enthusiast, Soraya epitomizes what it means to live life to the fullest. She brings that same energy and enthusiasm to her work as an account manager where the daily adventures lie in overseeing and coordinating multiple events at a time and making sure that each one runs smoothly from start to finish.

    Away from the office, Soraya gets her adrenalin rush from the daily commute and from parenting her equally spirited child. She loves to travel, gets a kick out of trying new foods in new lands, and dreams of one day trekking through Africa. She'd also like to have a go at hang gliding and skydiving, but preferably not at the same time.

  • Sandrine Fagebaume Senior Account Manager

    "Soft boiled with soldiers"

    Sandrine joined Egg in 2015 after racking up more than 15 years’ experience working in events management, mainly for clients in the healthcare sector. She’s a skilled manager, understands regulations and compliance issues, is in tune with business and, to top it off, is a budding jazz singer! (We have yet to put this latter skill to use, but you can bet we’re working on it).

    Sandrine earned a Master’s degree in Information and Communications at the University of Paris III. She is the mother of three energetic young boys, including twins, and loves to spend her rare moments of leisure practicing singing and perfecting her pilates moves.

  • Gaëlle Putelli Head of Congress Department

    "Boiled"

    Gaëlle, who spearheads our congress department, chanced upon a career in events management while she was still a student. A combination of keen judgment, skill and sheer hard work has kept her at the top of her game ever since.

    Highly organized and very service-oriented, Gaëlle is a great addition to the Egg team. She’s invariably professional and cool in a crisis and seems to handle everything we throw at her with calm efficiency. But don’t assume she’s all business, all of the time. When she’s not at work, Gaëlle is a keen poker player and, since she has a winning record, we have to presume she’s pretty good at that, too.

  • Claire Doyen Head of RFP and Procurement Dept.

    "Ham and cheese omelet"

    Claire honed her considerable negotiating skills when she was a young girl at a prestigious boarding school in Paris. After all, when you share a dorm room with 120 girls, you quickly learn the value of being able to deal with people and get the best out of a situation. As the head of our RFP and Procurement Department, Claire is using these skills and her experience in the events industry to streamline processes, cut costs and maximize value for our clients.

    Claire studied business and marketing and has a Master’s in Events Management. She has many years of experience managing budgets and planning large-scale events across different industry sectors. Prior to joining Egg, Claire was in charge of RFPs for a large agency specialized in the organization of medical congresses and pharma industry events.

    When she’s not picking through costs and quotes, Claire likes to unwind by taking long walks with her husband and young son.

We have more than a few feathers in our cap.

Pharmaceutical & Healthcare

  • Abbott
  • AbbVie
  • Accenture
  • Actelion
  • Alcon
  • Amgen
  • Arkadin
  • Association France Alzheimer
  • Astellas
  • BBGR
  • BioAlliance Pharma
  • Biogaran
  • Biogen Idec
  • BMS
  • Ferring
  • GE Healthcare
  • Genzyme
  • Galderma
  • Hospira
  • Ipsen
  • Medical Knowledge Group
  • Menarini
  • Merck Serono
  • Novartis Pharma
  • Novartis Animal Health
  • Novartis OTC
  • Novartis Oncology
  • Novo Nordisk
  • Nycomed
  • Pfizer
  • Rettenmeier
  • Roche
  • Sanofi
  • Sandoz
  • Schering Ag
  • Servier
  • Shire
  • Sorin
  • Teva
  • UCB
  • University of Pittsburgh Medical Center (UPMC)
  • Zentiva

FMCG & Luxury Goods

  • Audermars Piguet
  • Certina
  • Clarins
  • DB Apparel
  • Dior
  • Elizabeth Arden
  • Guerlain
  • L'Oreal
  • Louis Vuitton
  • LVMH
  • Procter & Gamble

Financial Services

  • Merrill Lynch
  • NYSE Euronext
  • World Pension Forum

Technology

  • Securitas
  • Siemens France
  • Thales

Automobile Manufacture

  • Renault
  • BMW

Petroleum Industry

  • Shell
  • Total

Other

  • Areva
  • AXA
  • French Heritage Society
  • La Française des Jeux
  • GCI
  • GE Commercial Real Estate
  • Groupe Moniteur
  • Hydro Agri
  • Institut Montaigne
  • JTI
  • Mindshare
  • Nestle
  • Orion
  • Tarkett
  • Valmen
  • Wave

Mind if we crow a little? We're proud of what we've hatched.

We've worked on some fun, unique and challenging projects over the years and we're justifiably proud of the results. Take a look at our portfolio and see why. (It's the free-range section – just click and choose.)

more

Fundraising Gala Dinner at the Château de Vaux le Vicomte

  • Client : Franco-American nonprofit organization
  • Project : Fund-Raising Gala Dinner
  • Audience : 280 paying guests and spouses
  • Location : Château de Vaux le Vicomte
  • Duration : One enchanted evening

Situation

Our client, a non-profit organization, tasked us with organizing a prestigious gala dinner fundraiser for several hundred paying guests. As this dinner is a significant event in their calendar and a major source of operating and program revenue, our client wanted it to be held in an exceptional setting, ideally a historical property, located close to Paris. The challenge was to create a unique and total event experience for guests and at the same time find sponsored solutions so that costs could be kept down for maximum ROI.

Solutions

Hosted at the spectacular 17th century Château de Vaux le Vicomte, on the outskirts of Paris, the gala evening was a lavish affair that included an elegant dinner followed by dancing. Thanks to excellent supplier relationships, Egg was able to leverage costs and obtain many services free of charge. Regular site visits with the client and suppliers in the months leading up to the event helped alleviate all risks and ensure that everyone was on the same page. We focused on cost control throughout the planning process and also paid careful attention to maintaining and nurturing key partnerships.

 

Results

  • Funds raised exceeded expectations
  • The evening was a resounding success. Guests called it “stunning” and “amazing”
  • Client’s profile was raised thanks to extensive national and international media coverage of the event and through word-of-mouth
  • Client booked for following year

Incentive program in Switzerland

  • Client : Pharmaceutical Company
  • Project : Incentive program
  • Audience : 200 participants consisting of the 90 best international sales reps and their spouses/partners, plus 20 staff
  • Location : Switzerland
  • Duration : Five days annually

Situation

Our client, a major pharmaceutical company, asked us to design an attractive, entertaining and cultural five-day incentive program for their top international sales reps. They wanted this to be a multi-year recognition program that would be different every time, but they also wanted to keep it in Switzerland. Egg was also tasked with developing a communications strategy to promote the program internally and upgrade its brand image.

Solutions

The annual program is a custom solution that is built around our exhaustive database of over 8,000 venue references and the solid local partnerships that we’ve formed for all targeted activities (mountain sports, vintage trains, themed visits, etc.). A key component of Egg’s offer is our proprietary multi-lingual online registration platform that offers round-the-clock, ease-of-use access to program participants who hail from 40 different countries.

 

Results

  • This extremely successful annual program is now seen as a reference event on the corporate calendar and is highly promoted internally
  • It is considered a key platform for motivating and rewarding the international sales force
  • Client loyalty: Egg has been the supplier of choice every year since this program debuted in 2004 and we now also handle the company’s FLM/KAM incentive program.

Street Marketing during FIFA World Cup

  • Client : International men’s personal care products brand
  • Project : Consumer event
  • Audience : Men aged 20-40
  • Location : Geneva Festifoot / Zürich train station
  • Duration : 2 x 1 day

Situation

Our client wanted to reach out to male consumers during the FIFA World Cup and position its brand of men’s personal care products as the “official supporter of supporters.” The aim was to bring the brand closer to the consumer and increase the “friendliness” of the brand image. The event should convey an image of energy and simplicity.

Solutions

Our Communication and Strategy team come up with an overall concept to create a live consumer experience that would capture the brand’s personality and convey its values. Activities took place in public areas of Zurich and Geneva and included a branded bus and on-site entertainment (quiz, penalty shootout contest, etc.) animated by brand ambassadors. Egg’s Geneva office used its extensive network of contacts to obtain the necessary permits from local authorities and worked closely with local suppliers to leverage costs. Media exposure was assured by negotiating favorable terms and conditions for TV coverage with the Festifoot organizers.

Results

  • Branded bus made a big impact
  • The street marketing event was well received by the target audience and the entertaining atmosphere helped convey a positive and energetic brand image.
  • Attendance throughout the day was very good
  • Media coverage was excellent thanks to the success of our negotiations with Festifoot (TV spot over the 11 days of Festifoot plus an insert in the official program).
  • Client retained our services for other street marketing events and consumer programs.

Global Summit in China

  • Client : Web conferencing industry
  • Project : Global summit
  • Audience : 290 senior managers
  • Location : Beijing, China
  • Duration : Four days

Situation

Our client, a major player in the web conferencing industry, asked us to organize a global summit for several hundred of their senior managers from all over the world. The event would be held in a destination where the company has business growth perspectives. Egg was asked to propose a venue and plan a full program of activities that would help a culturally diverse group adhere to a common strategic vision. We were also set the challenge of finding solutions to transform the cultural gap into a real asset for clients and the group as a whole. Sourcing 290 reduced-fare flights and handling the travel arrangements for all participants was also part of the brief.

Solutions

The decision was taken to hold the summit at a superb and spacious venue in the Beijing region, which meant that we could take full advantage of our experience working in China and the many privileged relationships with suppliers and local businesses that we’ve established there. To streamline logistics, Egg created a customized and branded registration web portal dedicated to the event and our in-house, IATA-certified, travel department handled all ticketing and travel arrangements. A dedicated Egg team was assigned to the event and had weekly meetings and brainstorming sessions with the client in the months leading up to the summit to ensure that all requirements and expectations were being met. In China, we negotiated cost and service vigorously to ensure best value for money for our client, while being ever mindful of local customs and tradition. Egg was assisted throughout by the local DMC (Destination Management Company), who were particularly helpful in hiring bilingual staff and guides with proven professional skills.

Results

• Glitch-free transportation for 290 guests travelling to Beijing from 24 destinations
• A seamless event with an inspiring and innovative program
• Participants amazed at being able to experience so much of Beijing in such a short time
• High level of participant engagement
• 94 percent satisfaction on the post-event survey

Marketing Awards

  • Client : FMCG industry
  • Project : Marketing awards
  • Audience : Senior directors and marketing managers of the Household Care business unit
  • Location : Geneva
  • Duration : One day and one evening

Situation

Our client, a leader in the consumer goods industry, wanted the marketing managers of its household care business unit to network better with each other and they wanted to foster a real sense of pride in belonging to the department. They asked Egg to propose a new strategy and concept for their annual marketing awards event that would help achieve these objectives.

Solutions

Working closely with the client, we developed a program that was rich in content, with quality speakers and presentations, but which also had some surprising and unexpected elements to keep things fun and entertaining for participants. We devised a strong communications plan to generate an internal buzz prior to the event and ensure that it left a lasting impact afterwards.

Results

• 99 percent of participants acknowledged a higher sense of pride following the event
• Participants highly inspired by the speakers
• Overall survey results showed a significant increase in participant satisfaction in all categories
• The event branding and concept were so successful that the strategy was used again the following year
• Client loyalty

Street Marketing Event in Lausanne

  • Client : Cosmetics industry
  • Project : Consumer Event- Street Marketing
  • Audience : Women aged 20-35
  • Location : Lausanne, Switzerland
  • Duration : Two days

Situation

Our client wanted to put together a consumer event to create a buzz around its cosmetics brand, particularly among young women in the 20-35 years age bracket.

Solutions

Street marketing is a highly effective way to deliver brand messaging and engage a targeted audience face to face. Egg used this concept to design a unique and upscale event around an “outdoor” beauty bar that was set up in the center of Lausanne. During the two-day event, brand ambassadors invited consumers to experience the cosmetics line first-hand through personalized makeup tips and product sampling. The event was promoted through a communications plan that included using the brand’s Facebook page and the dedicated event website to build excitement and anticipation.

Results

• High levels of participation thanks to appropriate and well targeted communications
• Excellent media exposure
• Event created a buzz on Facebook and on the dedicated website (more than 37,000 visits)
• Increased interest in the brand (high traffic volume at the beauty bar) and in media tools (newsletter registration increased threefold)

Employee Communications Event

  • Client : Pharmaceutical company
  • Project : Internal communications event focusing on new business strategy
  • Audience : HQ staff (all 1200 employees)
  • Location : Paris HQ
  • Duration : One day

Situation

Our client, a major actor in the international pharmaceutical sector, asked us to organize a day-long internal communications event to inform and motivate employees about the company’s new business strategy and foster a sense of belonging and pride in the company.

Solutions

Egg came up with a concept for the day built around several different types of event, including theatrical entertainment, departmental visits, exhibits and video streaming, to keep everything very fluid and eliminate dead time. We managed every key aspect of the day, from staging the building to designing and producing communications materials and signage in line with the company’s new visual identity. Egg was also in charge of managing and coordinating the movement of people in the building to ensure there were steady flows throughout the day, in compliance with safety standards. A “best of” video of the day’s events was produced on the spot and ready for broadcast during the closing ceremony.

Results

• Event was a success with participants
• Participants expressed clearer understanding of new business strategy
• Communication goals met
• Client loyalty

Theme Party

  • Client : Cosmetics company
  • Project : Year-end celebration
  • Audience : All HQ staff (200 people)
  • Location : Geneva
  • Duration : One evening

Situation

Our client wanted to throw a year-end party for the staff of its Geneva headquarters that would attract high levels of participation and would be enjoyable for all.

Solutions

Egg created and organized a themed event that was elegant, yet festive and friendly, and reflected the corporate values of our client. We also designed a communications plan to build excitement and a sense of suspense before the event and stimulate maximum participation.

Results

• Optimal participation (+90%)
• Very positive feedback
• Client loyalty

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