Egg’s role in the Riyadh Fashion Week was to create a concept for Snap, showcasing its leading AR technology and generating business opportunities.

The solution, called The Maze, is an immersive showroom symbolizing a journey into designers’ universes. The maze’s physical complexity is illusory, with showrooms for five designers, each offering an exclusive immersive experience. Participants can digitally try on clothes using AR mirrors in each showroom.

The journey concludes at TASAWAR studio, where guests can capture exclusive photos in front of a large AR mirror. 
Snap also used the event to discuss the future of fashion and tech in the industry with its major clients.