Partnership strategy & innovation
AMONG CYCLING COMMUNITY
STELLANTIS – CITROËN
STELLANTIS NIGHT RIDES
Citroën #NightRides illuminated Dubai’s cycling scene, redefining comfort as the brand’s hallmark. In a city of exhilarating races, we introduced a new brand experience—nighttime comfort rides.
We crafted a unique experience, enabling cyclists to conquer the iconic Qudra Lake track at night while fundraising for cancer research. Leveraging the Citroen AG2R cycling team sponsorship, riders pursued their passion while supporting a noble cause.
NightRides continually presents fresh challenges to the cycling community, fostering an unending quest for new experiences and an ever-deepening passion.
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How to make Citroën brand standing out during Ramadan in UAE ?
Visual identity creation
+ 250 cyclists joined the first #Nightrides edition to ride in the desert by moonlight
+ Almost 166.838 event impressions through Instagram / Strava
+ 12K AED was raised and donated to the “cycling against cancer” association
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