A spectacular operation for the launch of Philipp Plein’s Crypto Queen & Crypto King watches, aimed at achieving exceptional visibility at the world’s biggest watch industry trade fair.

How do you bring together captivating experiential elements to convince the Swiss public, journalists and influencers to change their plans made months ago, and thus create incredible media coverage? » An unprecedented parachute jump by a Red Bull professional athlete, who jumped from a helicopter to land on a platform positioned on Lake Geneva, opposite the Jet d’Eau. The parachutist was holding a briefcase containing Philipp Plein watches, intended for Philipp Plein guests who were watching the show from the balconies of the Fairmont’s Geneva Suite (where the guest event and exhibition took place).
Media thanks to hashtags and shares on Instagram and TikTok by influencers (for example, @misterwatches on TikTok with 5.2 million likes).
The show put on by Bonnie Tyler.