Egg, Events Agency - LEGENDARY PLAYS

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SHARING
THE FUTURE
OF RUGBY FAN
EXPERIENCE

LEGENDARY PLAYS

SHARING THE FUTURE OF RUGBY FAN EXPERIENCE

But how do you get in touch with traditional rugby fans and convince them to take the plunge into this new way of living out their passion?

By teaming up with the French national rugby league, LegendaryPlays offers to the fans a new kind of experience combining Collection (NFTs), Gamification and IRL Experience.

From our platform and social media, they can collect and remember the sporting moments they cherish thanks to official videos recorded on the blockchain.

They can play and take on regular challenges around their passion with their digital assets.
They can get involved by trying to win the Fans’ Championship.
They may have the chance to access money can’t buy experiences.
To invite fans to understand and try this new fan experience we imagined a communication platform leveraging the benefit for fans (vs illustrating the tech usp of it). We are offering them to live “Rugby like never before” thanks to the potential of WEB3 and Blockchain tech.

We have a story to tell

Brand identity

Communication strategy

More details

  • Brand architecture

  • Communication strategy

  • Visual identity

More details

  • NFT videos (plays)

  • Over 20’000 rugby fans.

  • +25 000M reach with social media content, radio partnership and advertising.

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